Jafora-Tabori is the second largest soft beverages company in Israel.
Fruit Water is brand based on pure water with flavorful fruit taste.
Our desire in this design of the Fruit Water bottle was to
... read moreJafora-Tabori is the second largest soft beverages company in Israel.
Fruit Water is a brand based on pure water with a flavorful fruit taste.
Our desire in this design of the Fruit Water bottle was to get out of the traditional frame of bottle designs, especially when it comes to a relatively veteran and conservative market.
We designed and engineered a line of bottles, innovative, fresh, and young-looking. We tried to equate the look of a comic book, breaking the boundaries of the bottle, producing a bottle with an asymmetrical look in interesting geometry, which will stand out from the shelves and will have an easily recognizable iconic appearance and will be strong and easy to hold.
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To find a new design language for a flavored water bottle. To work in a traditional market in which it is difficult to innovate.
We created a bottle with an easily recognizable presence, interesting geometrically and with a fresh appearance.
