Newa is a Home Use Device (HUD) for skin care and rejuvenation treatment. Endymed was one of the first companies to use RF technology to generate collagen in the skin, in order to fill and eliminate wrinkles.
Endymed was active in the professional aesthetic equipment market before it approached Taga with a desire to
... read moreNewa is a Home Use Device (HUD) for skincare and rejuvenation treatment. Endymed was one of the first companies to use RF technology to generate collagen in the skin, in order to fill and eliminate wrinkles.
Endymed was active in the professional aesthetic equipment market before it approached Taga with a desire to create a new product that targets the consumer market.
The product development process that Newa went through with us was long and complex. It was a 180-degree turnaround and the transition to the private audience involved a great deal of market research. Also, the world of aesthetic home-use devices was still in its infancy, so Taga had the opportunity to lead a groundbreaking project in this field.
Taga was involved at every stage of the innovative and new product life – from in-depth research work on the market to planning, designing, marketing strategy, production of the main prototypes, and even the packaging design of the product.
Newa won an innovation award and today it is one of the world’s market leaders in Anti Aging home use devices.
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To make a successful transition from B2B to B2C and develop a unique product in the HUD market.
Taga has worked with Endymed through all the steps of the Newa product life cycle, creating together a leader in the Aesthetic consumer market.
