Taga 2.0 is a safe and highly versatile family bike, available in standard or electric versions. Designed especially for urban families, Taga 2.0 has a cargo box, suitable for 1 or 2 kids facing forwards, backward, or towards each other. The seats have adjustable headrests and can be reclined for sleeping or folded to seal the cargo box.
Taga 2.0 offers a wide range of accessories including a car seat adapter, sun hood, all-weather royal canopy, rack which can carry a 3rd child, and more. Taga 2.0 can be folded easily to be stored in a car trunk or be taken on a car bike rack.
As we were involved financially in Taga Bikes and after the worldwide success of Taga 1.0, we wanted
... read moreTaga 2.0 is a safe and highly versatile family bike, available in standard or electric versions. Designed especially for urban families, Taga 2.0 has a cargo box, suitable for 1 or 2 kids facing forwards, backward, or towards each other. The seats have adjustable headrests and can be reclined for sleeping or folded to seal the cargo box.
Taga 2.0 offers a wide range of accessories including a car seat adapter, sun hood, all-weather royal canopy, rack which can carry a 3rd child, and more. Taga 2.0 can be folded easily to be stored in a car trunk or be taken on a car bike rack.
As we were involved financially in Taga Bikes and after the worldwide success of Taga 1.0, we wanted to expand, but in order to attract a wider market, we had to reduce the price.
We decided therefore to create a new product, that will be much more affordable but without compromising the quality and features.
After long months of development, we reinvented the Taga Bike completely. We abandoned the expensive main feature (converting the bike to a stroller) but in return added more than 20 new features and accessories.
We built a completely new high-standard production line in China and Taiwan that produced the bike in half of the production cost while passing all relevant safety standards. We also managed to reduce the size of the delivery box significantly compared to other cargo bikes in order to reduce the logistics costs and to sell the product online.
With these features and figures, we went to crowdfunding and managed to raise more than $5 million in Kickstarter and Indiegogo, the world’s most-funded bike campaign and one of the top 50 most-funded campaigns in the world at that time.
Taga 2.0 became a real success overnight, It was sold in more than 60 countries to families who use it daily for school runs, shopping, commuting, errands or just to have quality time with their kids. Even Mark Zuckerberg, Facebook’s CEO, bought a Taga 2.0 for his family. The product won 4 prestigious design awards and received hundreds of recognitions in the worldwide media.
read lessRecreating the success of Taga 1.0 but with a more affordable product.
We managed to create and produce the ultimate family bike at an affordable price, set up one of the most successful campaigns in crowdfunding history, and delivered Taga 2.0 bikes to happy families in more than 60 countries.