Taga Bike is a safe and versatile family bike, designed especially for urban families on the go.
It has two models: Taga 1.0 bike stroller and Taga 2.0. The bike business was managed by the Dutch company Taga Bikes which was partially owned by Taga, hence giving Taga the responsibility for all UX/UI activities.
As part of the marketing strategy, Taga Bikes built... read more
As part of the marketing strategy, Taga Bikes built a new brand (which was designed by the branding company Firma) and a new corporate identity.
Taga UX/UI experts took upon themselves to harness the beautiful corporate identity and create based on it a highly successful crowdfunding campaign, together with the crowdfunding firm Tross (the campaign raised more than $5 million in Kickstarter and Indiegogo), an effective e-commerce site, powerful social media campaigns and content for a community of 80,000 Taga bikes owners and fans around the world.read less
To create a new brand and launch a new line of family bikes using powerful UX/UI and marketing activities.
Taga Bikes became highly popular and sold successfully in more than 40 countries, mostly based on online sales which were powered by digital content.