GeneoX by Pollogen (subsidiary of Lumenis) is a professional facial treatment device that uses 5 technologies. The device’s main technology, Oxygeneo, stimulates the natural oxidation process of the skin by applying oxygenation capsules that include natural ingredients, enabling treatment of different skin types.
When Pollogen approached Taga, the main brief was to create
... read moreGeneoX by Pollogen (subsidiary of Lumenis) is a professional facial treatment device that uses 5 technologies. The device’s main technology, Oxygeneo, stimulates the natural oxidation process of the skin by applying oxygenation capsules that include natural ingredients, enabling treatment of different skin types.
When Pollogen approached Taga, the main brief was to create a new user experience and design for the 2nd generation of the Geneo product, that will enhance usage and acceptance by the therapists and patients and will create differentiation in the market.
Taga took the challenge and suggested a product strategy that takes the product to a new level:
The inspiration was traditional facial treatments and ingredients that are used around the world in different communities (Japan, Iceland, Marocco, etc). The ingredients such as Green Tea, Black Charcoal, Blue Spirulina, Red Algae, and more were integrated into the Geneo capsules and each group of ingredients was used to treat different type of skin (dry skin, oily skin, etc). A series of treatments was then created, each treatment with a unique theme and purpose.
In addition an innovative user interface was applied: a large screen on the device shows videos of nature in colored lights and explains about each treatment, a speaker was integrated in the base of the device, playing music and sounds of nature for a Spa-like environment and the most interesting part are the treatment handles which were positioned on the screen itself. This enabled to combine the digital and physical interfaces: the screen guides the therapist during the treatment using a special wizard, which handle to use, for how long, in what power to use it, in which body area, with which capsule, and when to switch technology and handle.
For example: if the patient has a dry skin, the device will suggest to use the “Hydrate” / blue treatment. This treatment uses a blue capsule with ingredients such as blue spirulina and algae that add moisture to the skin. The video will play blue ocean video with tranquil music and waves sounds, and the sequence of the technologies used, will enhance hydrating of the skin.
The product was launched in 2023, creating substantial sales and market attention and it won the prestigious Red Dot Product Design Award.
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Creating a new design and user experience to the old Geneo product
GeneoX - a new product with a totally new digital-physical interface, with a unique innovation of handles on the screen. This created new spa-like user experience, contributed to high product sales and won the Red Dot Design Award
